BSB52415
Diploma of Marketing and Communication
Course Outline
The BSB52415 Diploma of Marketing and Communication qualification is designed for individuals that have completed the Certificate IV in Marketing and Communication and therefore have a sound theoretical knowledge base in the field and are able to demonstrate a range of managerial skills which will ensure that functions are effectively conducted in an organisation or business environment. Typically these graduates are responsible for managing the workloads of other staff members and leading teams in a business environment.
Mode of Delivery
Face to Face Classroom
Delivery Location
Suite 1.09 & 1.10, 425 Docklands Drive, Docklands VIC 3008
Eligibility Criteria
Academic Requirements:
Entry to this qualification is limited to those individuals who have completed all core units present in the BSB42415 Certificate IV in Marketing and Communication.
Age Requirements:
All students must be aged 18 years or over at the time of applying for admission to the Academy (all students).
Enrolment Interview:
A student selection for enrolment into our courses is dependent on Oscar Academy enrolment staff approval. This approval is based on whether or not your previous qualifications and academic performance meet the selection criteria during the pre-training assessment interview. This occurs prior to the confirmation of enrolment at Oscar Academy.
A satisfactory outcome of an interview with authorised RTO Staff or representatives will allow for admission into the BSB42415 Certificate IV in Marketing and Communications Course.
Computer Skills:
Applicants should have basic computer and MS Office skills (MS Word, Excel and Powerpoint) and have access to the personal computer
English Language/Literacy/Numeracy requirements:
Prior to enrolment, a student must provide satisfactory evidence of their level of literacy and numeracy skills in order to be considered for course enrolment.
Students are required to successfully complete a test of their LLN skills by completing an appropriate level LLN test.
If learners do not meet the English and LLN requirements, learners will be asked to take further Language, literacy and numeracy training e.g. Foundation skill programs.
Learners who do not possess basic computing skills will be referred to take a basic computer skills course before the commencement of the course.
Course Duration
The total duration for this course is 1300hours (58 weeks, including holidays) which includes:
1040 hours of the study load as face to face learning and assessment activities (Training 890 hours + 150 Assessment hours), 260 hours of self-paced learning.
The students are excepted to attend 20 hrs face to face learning per academic week.
- Course Structure
- RPL Fees And Charges
- Job Outcome
- More Information
| Weeks | Unit Details | Contact Hours | Assessment |
| 1-4 | BSBMKG507 Interpret market trends and developments | 80 | Week 4 |
| 5-9 | BSBMKG523 Design and develop an integrated marketing communication plan | 100 | Week 9 |
| 10-13 | BSBLDR502 Lead and manage effective workplace relationships | 80 | Week 13 |
| 14-15 | Break | ||
| 16-20 | BSBPMG522 Undertake project work | 90 | Week 20 |
| 20-24 | BSBADV507 Develop a media plan | 90 | Week 24 |
| 25-28 | BSBWRT501 Write persuasive copy | 80 | Week 28 |
| 29-30 | Break | ||
| 31-35 | BSBMKG502 Establish and adjust the marketing mix | 90 | Week 35 |
| 35-39 | BSBMKG518 Plan and implement services marketing | 90 | Week 39 |
| 40-43 | BSBMKG508 Plan direct marketing activities | 80 | Week 43 |
| 44-45 | Break | ||
| 46-50 | BSBMKG501 Identify and evaluate marketing opportunities | 100 | Week 50 |
| 51-55 | BSBMKG506 Plan market research | 90 | Week 55 |
| 55-58 | BSBADV509 Create mass print media advertisements | 70 | Week 58 |
| Total Contact Hours | 1040 | ||
Course Structure
Participants need to complete twelve (12) units of competency:
- 3 Core Units
- 9 elective units
RPL / Credit Transfer
Students with prior learning and work experience can apply for RPL. Students who have completed corresponding units of competency and/or units contained within the packaging rules can apply for Credit Transfer. RPL evidence must include some of the following:
- Work experience
- Life experience
- Previous study
- Professional development programs
If you wish to apply for RPL or Credit Transfer, please notify Oscar Academy staff at the time of enrolment.
Fee Information
Application Fee: $250 (Non refundable) Tuition Fee: $10,500 Material Fee: $750 Total Fees: $11,500
- Oscar Academy will not accept payment of more than $ 1500 from any individual student prior to the commencement of their course or at any given time.
- Further fee/charges information can be found in the student handbook or by contacting the Oscar Academy administration office on 1300 567 227,
- Tuition fees and other compulsory costs (equipment, uniforms, etc.) may change from year to year. However, students continuing in their current qualification will not incur any fee increases
- Material Fees include but not restricted to books, Tutorials and course documents.
Employment Pathways
Participants completing the Diploma of Marketing and Communication BSB52415 have employment opportunities in the following roles
- Marketing manager
- Marketing team leader
- Product manager
- Public relations manager
Assessment Methods
Assessment is structured throughout the course. If students are unable to achieve competency, additional support is provided through mentoring and access to re-assessment as outline in our policies and procedures.
Assessment requires achievement across all tasks to demonstrate competence and includes:
- Written Questions and Answers
- Projects/Case Studies
- Practical Demonstrations/Observations
Identification of Student Needs and Student Support
Student needs are declared by the applicant at the time of enrolment: the application form allows the applicant to self-declare where they have learning disabilities.
Every student is interviewed either face-to-face or over the telephone to attempt to establish the applicant’s skill and knowledge levels, their current employment and how that relates to the course content and interaction.
Where language, literacy and numeracy are in question Oscar Academy has a language, literacy and numeracy (LLN) assessment they may undertake to confirm their level of language, literacy and numeracy skills.
Reasonable adjustments to training and assessment will be made and additional support (e.g. LLN, assistive technology, additional training, alternative delivery and assessment modes and methods) provided where students with physical attributes or specific learning needs are identified as requiring these changes to complete their training and assessment.
Refer to the College policy and procedure manual for further details of identifying and supporting client learner needs.
Unique Student Identifier
Students are required to obtain a Unique Student Identifier (USI) prior to commencing their course. The USI provides students with the ability to obtain a complete record of their Vocational Education and Training records from a single online source. Oscar Academy will not issue a Certificate or Statement of Attainment to a student who does not have a USI unless they fall under the USI exemptions. You can obtain a USI from www.usi.gov.au or Oscar Academy can obtain it on your behalf once you complete and Application for USI which will be provided to you with your enrolment form. If you are an offshore international student studying outside of Australia then you are exempt from having a Unique Student Identifier: www.usi.gov.au/pages/exemptions.aspx
Student Handbook, Policies and Procedures
Information about our training and assessment, policies and procedures are included in the student handbook and should be read by the student, prior to enrolment into the course in addition to the Student Prospectus which is also located at oscaracademy.edu.au. These documents contain important information about your training course, fees and charges including our refund policy.
Educational Pathways
After achieving the BSB52415 Diploma of Marketing and Communication, graduates are able to enroll into the BSB61315 Advanced Diploma of Marketing Communications at another institution or registered training organisation that has the qualification on their scope.